At the outset, The Social Standard’s creative directors sell in the idea and work with the brand to figure out the idea. This is then transitioned to the company’s networked talent and account management agencies, who evaluate the need for the production team for content creation. And based on the requirement, their team supplements content. Besides, every client, spending over a specific threshold, receives complete access to all of the company’s tech partners, which includes their influencer database tracking, campaign tracking and monitoring, and demographics tools. “We create partnerships so that our brand partners get access to all the texts through us without having to subscribe themselves,” adds Jess.![]()
We set the standard in the influencer marketing space by creating a full-service influencer focused agency
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Company
The Social Standard
Headquarters
Santa Monica, CA
Management
Jess Phillips, Founder & CEO
Description
The Social Standard is a full-service influencer marketing agency helping brands partner with the right social talent to promote their brand. They offer end-to-end customized services, comprising creative strategies, influencer marketing, in-house content creation and production, paid media, creative services, and campaign execution. Based on the brand’s general goals, their experienced team can evaluate where influencer marketing can best fit them. The company can devise ideas aligned with the brand’s ambition, craft a suitable long-term plan to operate, and leverage the influencers to promote product promotions. Besides, every client spending over a specific threshold receives complete access to all of the company’s tech partners, which includes their influencer database tracking, campaign tracking, and monitoring, and demographics tools