Veritone One

Advertising has always been a highly competitive industry, but in today’s digital age, the competition has reached unprecedented levels. With numerous companies vying to stand out in a crowded marketplace, it can be a challenge to capture the attention of a targeted audience and make a real impact. It is more important than ever to have an edge to rise above the noise.

This is where Veritone One comes in. As a full-service advertising agency, it specializes in using data-driven strategies to optimize campaigns and deliver results. Its proprietary Veritone aiWARE platform powers a comprehensive range of services that cover everything from media planning and buying to creative strategy development, performance optimization, influencer marketing, and advanced analytics and insights. With Veritone One, companies can gain access to cutting-edge AI tools and technologies that can help them achieve their advertising goals in the digital landscape.

To create more meaningful connections with consumers, Veritone One leverages AI to gain deeper insights into the performance of ads and influencer marketing. A subsidiary of Veritone, Inc. , the agency has access to a powerful suite of AI tools that enable it (and its customers) to stay ahead of the curve in a highly competitive industry and drive exceptional ROI for advertisers . The AI-powered campaign insights, decisions, and management are key factors distinguishing Veritone One from other advertising and influencer marketing firms in the market today.

“By harnessing the power of automation and AI, we can streamline labor-intensive tasks and free up our staff to focus on what really matters—delivering exceptional performance for our clients. Our ultimate goal is to flip the 80/20 principle on its head, dedicating 80 percent of our time to strategy and 20 percent to manual responsibilities. We believe, with AI, this objective is well within reach,” says Jessica Robine, senior vice president of media and operations, Veritone One.

Tailored Strategies to Achieve Optimal Advertising

Collaborating with clients to understand their expectations and goals is one of the crucial steps of Veritone One’s detailed workflow. This ensures client expectations are met from the start, leaving no room for surprises during the campaign.

By harnessing the power of automation and AI, we can streamline labor-intensive tasks and free up our staff to focus on what really matters—delivering exceptional performance for our clients.

To help them achieve optimal results, Veritone One offers a wide range of proprietary technologies, including Navigate, Discovery, VCAP, and Engage. These tools are designed to help clients navigate the complex advertising world and achieve their specific goals. While Navigate and Discovery are outward-facing tools that allow them to explore and uncover advertising opportunities, VCAP is an internal reporting tool that provides performance data to the Veritone One team. Conversely, Engage is a bespoke instance of Salesforce that Veritone One uses to manage their planning and buying operations.

It strives to deliver exceptional results by adapting to each client’s unique definition of success, and ensures its strategy is custom-tailored to meet their specific needs. This helps clients attain the most bang for their buck by taking a step-by-step approach and focusing on their KPIs to define success. The process begins with asking them about their goals, like lead generation or return on ad spend. It then develops strategies to reach those goals while staying within budget. Measuring success takes a multi-faceted approach of looking at creative performance, pixel-based attribution measurement, and promo code redemption, depending on goals.

AI-Focused Approach to Hyper-Targeted Advertising

For Veritone One, the client-agency relationship is not just a transactional one; it is a true partnership that spans the entire advertising journey. This unique approach is critical to its success in delivering hyper-targeted advertising. By proactively working with clients, it gains a deep understanding of their expectations and goals, including their specific definitions of success.

To deliver on these goals, Veritone One leverages the power of its aiWARE platform to provide clients with real-time insights into their campaign’s progress and enable the optimization of ads in near real-time. Using data sets, aiWARE offers unprecedented access to actionable insights and strategic direction.

One of the applications built on aiWARE, Navigate, is a proprietary intelligence application that aggregates research tools and analytical data on a single platform. It helps automate, validate, verify, and scale content-based influencer ads, enabling clients to increase their ROI. Navigate connects brands with the right influencer and automates the entire process, ensuring transparency in the influencer’s media placement.

Another aiWARE application, Discovery, helps clients find the needle in a haystack using natural language processing, transcription, and recognition technology to identify logos, on-screen text, and faces. Discovery searches for highlights, mentions, and client feedback, and sends the curated content straight to a client’s inbox, allowing them to make informed decisions and create better marketing campaigns.

With these powerful tools at their disposal, clients can preview their media and ad reads performances, including radio reads or host-read content, before the campaign goes live. They can also make adjustments and improvements to the campaign. This added benefit of providing real-time data through aiWARE ensures compliance with client requirements, such as ensuring creators hit all the talking points.

Eliminating the Cookie-Cutter Approach

While Veritone One’s sweet spot is working with performance-driven advertisers across any industry, the agency adjusts its approach and recommendations to meet the unique business goals and expectations of each client. It has a diverse client roster, including direct-to-consumer, e-commerce, technology, and pharmaceutical and healthcare brands, all focused on driving engagement and conversion for their brands

The media specialists at Veritone One have a regimented and methodical onboarding process—involving all departments, including strategy, analytics, and creative teams—to ensure they have a thorough understanding of a client’s business objectives to craft the perfect brand message that resonates with end customers, inspiring them to take action.

It enters the picture with a clean canvas, even with repeat clients. Open communication and collaboration help identify new opportunities and areas for improvement to develop a more customized plan that achieves better results.

In one instance, Veritone One assisted a direct-to-consumer client in making efficient and effective media decisions by developing a plan from a channel, vendor, and creator perspective. The client emphasized a strong focus on their return on ad spend and cost per acquisition. Veritone One worked with them to understand the purchase cycle and expected ad dollars spent in the market. The resulting plan ensured that ad performance exceeded their goals.

Unleashing the Power of Creativity with AI

As a subsidiary of a tech-driven company, Veritone One has a unique perspective on AI and synthetic voice. With this advantage, the agency leverages cutting-edge technologies to create innovative ways for brands to connect with customers, such as generative AI and speaker skills for voice-activated devices like Alexa. By collaborating with other business units within Veritone, it constantly explores new and exciting ways to help clients succeed in the dynamic marketing landscape.

The agency demonstrates its expertise and the effectiveness of its solutions through a broad range of exciting ongoing projects, like testing out synthetic voice and exploring how brands can leverage the limitless potential of metaverse settings. Its ultimate goal is to become even more efficient and effective in driving down costs for advertisers while maximizing their return on investment.

The specialized agency also prides itself on being experts in the field. “We participate in various conferences, panels, and thought leadership initiatives to share our knowledge and expertise with the market. We are actively involved in setting standards and practices for the influencer media industry through our participation in the Interactive Advertising Bureau (IAB). By helping establish best practices and standards, we are not only delivering the best results for our clients, but playing a significant role in shaping the industry as a whole,” says Robine.

Veritone One is more than an advertising agency. It is a partner in driving business growth, and audience intelligence. Built on a simple yet powerful principle that an advertising agency should place measurable results and accountability ahead of commissions, it offers bespoke services to a growing roster of long-standing clients.

Decades of industry expertise and a constant desire to explore opportunities help the agency stay ahead of the curve and provide the latest and most effective solutions. Its focus on delivering results in a transparent, collaborative, and strategic way sets Veritone One apart, making it the go-to choice for clients looking to achieve their marketing goals.