With over 1 billion monthly active users, Instagram is a promising social platform to capitalize on and generate leads and sales. Marketers who use Instagram enjoy multiple benefits such as insights and feedback from customers, high engagement rates, trackable leads and the opportunity to reach untapped audiences that others are missing.
At the same time, marketers seeking to make their presence on the global platform often face challenges in using Instagram to their business's advantage. With Instagram influencer marketing, in particular, there are a few challenges and problems that have become prevalent with time, from finding the right influencer and keeping track of their activities to spotting imposters, measuring performance and managing marketing expenses.
To begin with, influencers often post about a range of topics that interest them. This can be travel, fashion, living with diabetes or the pandemic puppy boom — plus anything else that captures their attention. An influencer can be a father, pet lover, travel aficionado, sports star and foodie at the same time. Would you categorize them into parenthood, lifestyle or sports, and should you be focusing on categories in the first place? Also, is it better to use an influencer platform showcasing thousands of different profiles or a talent agency that is plugged into the market? There is no one-size-fits-all approach to finding the right influencer and the choice depends on niche, budget and whether what you need is marketing at scale.
Social media influencers who are rising on the success ladder might not always do justice to the campaigns. In many cases, the influencers’ sponsored content fails to generate the desired engagement rate because it does not convey the brand message properly. Another reason for this is that users are all the more skeptical about sponsored posts which further creates a problem for brands and influencers.
With the right research and usage of influencer marketing tools, it is possible to overcome the challenges of influencer marketing. Make sure you plan your campaigns by taking into consideration crucial metrics and external factors such as competition and user behaviour. This will help you get the most out of influencer campaigns.
We present to you, “Top 10 Influencer Marketing Solutions Providers – 2022.”
