A decade ago, the influencer marketing landscape was limited only to celebrities and a few dedicated bloggers. But today, that is not the case; it’s abundantly clear that influencer marketing is a big business, and here to stay—statistics on the industry back this statement. Staggering reports reveal that 92 percent of Gen Z trust influencers more than celebrities. While today, Instagram influencer marketing is a well-known strategy, there are several other networks like Snapchat, YouTube, TikTok, all of which have their own set of influencers with different demographics.
Until recently, many brands added influencer marketing to their digital advertising spectrum without thinking about its impact. However, today, with multi- and omni-channel approaches becoming standard, looking at influencer marketing in isolation from other channels is becoming increasingly untenable. To that end, brands are striving to develop holistic marketing strategies that incorporate influencers by default and seek to integrate their services into a total brand offer. In practice, this means working more closely with influencers than many brands have until now.
Moreover, marketers are also slowly sifting through big data to tie back results to specific KPIs, outlining a level of detail that was previously unheard of. More granular measurement helps influencers, brands, and agencies alike design smarter, more effective campaigns. Alongside, brands are increasingly using influencers as a virtual content creation staff, intending to turn brand-owned sites into content hubs with dynamic and compelling stories, images, and video. In other words, brands are slowly reinventing themselves as the resource for subject matter expertise and relevant influencer content. There are also several changes in consumer behavior and technology on the horizon but high-quality influencers will remain the strongest bet for starting conversations and building relationships. When trusted influencers and great brands come together to create engaging content, it’s a powerful combination. The trick, thus, lies in matching the right influencer to the right brand. This is where influencer marketing solutions make all the difference; they help brands create effective influencer marketing campaigns that benefit both the influencer and the company.
To assist companies in finding the right influencer marketing partner, MarTech Outlook has compiled a list of leading influencer marketing solution providers that are changing the industry's status quo with their innovative offerings. The enlisted organizations are transforming marketing at the convergence of several disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you MarTech Outlook’s “Top 10 Influencer Marketing Solution Providers – 2021.”