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Top 10 Influencer Marketing Solution Companies - 2021

A decade ago, the influencer marketing landscape was limited only to celebrities and a few dedicated bloggers. But today, that is not the case; it’s abundantly clear that influencer marketing is a big business, and here to stay—statistics on the industry back this statement. Staggering reports reveal that 92 percent of Gen Z trust influencers more than celebrities. While today, Instagram influencer marketing is a well-known strategy, there are several other networks like Snapchat, YouTube, TikTok, all of which have their own set of influencers with different demographics.

Until recently, many brands added influencer marketing to their digital advertising spectrum without thinking about its impact. However, today, with multi- and omni-channel approaches becoming standard, looking at influencer marketing in isolation from other channels is becoming increasingly untenable. To that end, brands are striving to develop holistic marketing strategies that incorporate influencers by default and seek to integrate their services into a total brand offer. In practice, this means working more closely with influencers than many brands have until now.

Moreover, marketers are also slowly sifting through big data to tie back results to specific KPIs, outlining a level of detail that was previously unheard of. More granular measurement helps influencers, brands, and agencies alike design smarter, more effective campaigns. Alongside, brands are increasingly using influencers as a virtual content creation staff, intending to turn brand-owned sites into content hubs with dynamic and compelling stories, images, and video. In other words, brands are slowly reinventing themselves as the resource for subject matter expertise and relevant influencer content. There are also several changes in consumer behavior and technology on the horizon but high-quality influencers will remain the strongest bet for starting conversations and building relationships. When trusted influencers and great brands come together to create engaging content, it’s a powerful combination. The trick, thus, lies in matching the right influencer to the right brand. This is where influencer marketing solutions make all the difference; they help brands create effective influencer marketing campaigns that benefit both the influencer and the company.

To assist companies in finding the right influencer marketing partner, MarTech Outlook has compiled a list of leading influencer marketing solution providers that are changing the industry's status quo with their innovative offerings. The enlisted organizations are transforming marketing at the convergence of several disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.

We present to you MarTech Outlook’s “Top 10 Influencer Marketing Solution Providers – 2021.”

Top Influencer Marketing Technology Companies

GGContent is the best marketing platform to connect advertisers and influencers in the gaming industry. The company’s network of influencers is proven to provide the best performance for its client’s marketing budget. These influencers have the authority and care about the content they produce for their loyal communities. This alone carries more weight than any type of online ad. With its sophisticated influencer marketing platform, the company brings games developed globally to new markets. GGContent’s association with a network of influencers on a global scale makes it successful in the influencer marketing arena. With its marketers located in California, the company runs successful campaigns to promote gaming companies and their games

ggcontent.com

Julius is an easy-to-use software solution that combines social media data with human intelligence to facilitate and elevate the influencer discovery process. Julius’ influencer discovery toolset is—and always will be—platform, vertical, and talent agnostic. The company understands that the influencer landscape is evolving, and that community leaders come from all walks of life. Thus, Julius’ goal is to surface influencers who have stories to tell, so customers can discover them and potentially partner with them. Gathering vast amounts of data from social media platforms—including TikTok—Julius is able to present complex data in ways that produce actionable insights for marketers across industries

www.juliusworks.com

ROI Influencer (ROI) is a technology and data analytics company with offices in New York, NY and Philadelphia, PA. Powered by the ROI Influencer Score, ROI focuses on audience engagement across the social media landscape. The ROI Influencer Score is a relational analytical representation of two audiences. The ROI Influencer Score™ is THE Influencer Marketing Metric. Utilizing proprietary algorithms, ROI scores the value of influencers and their audience engagement as it relates to desired target audiences

roiinfluencer.com

AspireIQ

AspireIQ

AspireIQ is the first community intelligence marketing company that’s putting people, rather than transactions, at the heart of a brand by changing relationships between brands and the people who share their passion. AspireIQ combines both human and automated intelligence to optimize brands’ ability to build advocacy at scale. AspireIQ provides actionable insights to help brands identify their most valuable individuals, build authentic connections, and ultimately inspire brand communities to become movements

CreatorIQ

CreatorIQ

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. The firm’s Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems

IZEA

IZEA

IZEA is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers

Mavrck

Mavrck

Mavrck is the leading, all-in-one, advanced influencer marketing platform enabling companies such as P&G, Godiva, and PepsiCo to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, marketers can take an automated and performance-based approach to influencer marketing

TapInfluence

TapInfluence

TapInfluence was founded in 2009 with humble beginnings as a community platform for bloggers. The appreciation for great content has been central to our evolution, becoming the world’s first Influencer-Generated Content Engine. TapInfluence unites content creators, influencers, and brands to build authentic relationships through meaningful content that is enjoyable, inspires, and creates action

True Influence

True Influence

Founded in 2008, True Influence is a demand generation company that accelerates B2B sales revenue. The firm expertly leverage data, technology, and content to drive high-impact marketing campaigns and share detailed results and insights to help client win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies that include well-established blue-chip brands like IBM, Microsoft, and Cisco

Upfluence

Upfluence

Upfluence is the only influencer marketing software with a dedicated offering for eCommerce brands. The firm helps brands drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn client’s customers into their best performing influencers. The firm’s data-driven approach to influencer marketing delivers a high ROI for each of their 1300+ clients