How Multi- Touch Marketing Is Changing the Future Right Under Your Nose

Top 10 Influencer Marketing Service Companies - 2021

The events of 2020 were dramatic and unprecedented, to say the least. Regardless, the year left a lasting mark on businesses and the general population alike, redefining everything we once deemed normal. While commoners were impelled into isolation, country-wide lockdowns forced companies to operate remotely—leaving them with a handful of ways to engage and entice consumers. Given that production houses were shut down, traditional content creation or marketing strategies were no longer an option. As such, brands took a rather surprising turn towards social media and influencers to do their marketing bidding. And rightly so as the hours spent on such platforms increased significantly during the time. According to the latest GlobalWebIndex data, 40 percent of the US population were seen spending more time on social media than before the COVID-19 outbreak—following more influencers than ever before.

Though collaborating with influencers during the time of the pandemic seemed like a sketchy idea as many influencers mishandled the situation, things changed for the better in the months that followed. On the equalization in influencer activity, brands jumped onto the social media bandwagon, seeking ways to integrate influencer marketing into their sales programs.

As of 2021, influencer marketing has without a doubt gone mainstream in the B2B and B2C world. These ambassadors act as an end-to-end production house and a platform for effective public outreach. Not to mention, their credibility directly translates to good sales and customer engagement. And analyzing their impact is another aspect worth pondering over. Unlike traditional marketing approaches, brands can easily understand the value an influencer brings by reviewing engagement rates, clicks, and conversions through activities from blogs, site visits, and views/likes on images or videos. Based on what they see, brands can make mid-campaign changes or double down on their investments or abandon it with immediate effect. As influencers typically have highly targeted audiences, marketers from niche industries can focus on their customer base rather than casting a wider net through traditional means. To top it off, influencers can help companies up their digital ante by driving their SEO rankings to new heights.

However, COVID-19 or not, there are several guardrails for brands to consider while partnering with influencers. They need to identify ambassadors who can understand the company’s values and products and communicate the same through appropriate and safe messages while ensuring greater ROI. So finding the right one for your business undoubtedly becomes the top priority.

To help brands and marketers select the most effective influencers for their business-specific needs and navigate this disruptive field, we are glad to present the “Top 10 Influencer Marketing Service Companies - 2021.”

Top Influencer Marketing Service Companies

August United is the full-service influencer marketing agency that unites impressive brands with impressive people. The firm’s team works with content creator influencers to hype-up your launch and get a conversation going. August United digs deep to find the right network of Creators that can be an extension of the client’s brand well past the end of the campaign

augustunited.com

HireInfluence provides full-time marketing solutions, develops content strategies, hand-curates and casts the right-fit talent, and offers cross-channel influencer campaigns. It is the one-stop solution for brands that are trying to gather organic traffic. The goal is to leverage the latest advances in machine learning and data analytics to accelerate decision making, redefine the way we build marketing campaigns plus workflows, and transform the way brands court and interact with creators

hireinfluence.com

The Social Standard is a full-service influencer marketing agency helping brands partner with the right social talent to promote their brand. They offer end-to-end customized services, comprising creative strategies, influencer marketing, in-house content creation and production, paid media, creative services, and campaign execution. Based on the brand’s general goals, their experienced team can evaluate where influencer marketing can best fit them. The company can devise ideas aligned with the brand’s ambition, craft a suitable long-term plan to operate, and leverage the influencers to promote product promotions. Besides, every client spending over a specific threshold receives complete access to all of the company’s tech partners, which includes their influencer database tracking, campaign tracking, and monitoring, and demographics tools

sostandard.com

Carusele

Carusele

Carusele™ creates and distributes original content for leading brands and retailers. Carusele focuses on the creation of high-quality, authentic branded stories, and then actively manages these stories through paid and organic syndication and aggregation. Carusele is headquartered in the Research Triangle Region of North Carolina, with satellite offices in Michigan, Chicago, and New York

Grapevine Village

Grapevine Village

Founded in 2012, Grapevine is one of the world’s first leading influencer marketing organizations. Advertisers leverage Grapevine’s full suite of services to build, iterate, and scale end-to-end marketing campaigns powered by authentic content sourced from creators across YouTube, Facebook, Instagram, and TikTok. The firm’s experts work with innovative global brands to rapidly scale integrated digital marketing campaigns through the amplification of influencer content, paid advertising, social media, events, e-commerce, creative, and more

HelloConvo

HelloConvo

HelloConvo is a full service social media influencer agency and influencer marketing platform. The firm creates unique influencer campaigns for e-commerce companies investing in long-term growth. HelloConvo manages all of client’s influencer campaigns end to end. Starting with create a unique influencer strategy to handling influencer outreach they do it all. They find influencers and handle every detail of client’s influencer gifting and paid influencer campaigns

Mediakix

Mediakix

Mediakix provides marketers with the latest strategies, tools, trends, and research about influencer marketing. Building an effective influencer marketing program can be incredibly challenging, and they strive to provide the best step-by-step guides to help client’s succeed. Founded in Venice Beach in 2011, Mediakix is one of the very first and most recognized influencer marketing agencies

Sway Group

Sway Group

Sway Group is a full-service partner for exceptional, influencer-driven content marketing. The firm works with client’s to understand their business needs, campaign KPIs, and target consumer mindset in order to develop a comprehensive program that will produce the results they are looking for. Sway Group is a modern agency that specializes in influencer marketing, branded content, and digital media planning and buying

The Influencer Marketing Factory

The Influencer Marketing Factory

The Influencer Marketing Factory provides exceptional digital marketing services, from influencer marketing campaign creation to talent management, passing by social media and native ads management. Based on the company goals, they create a tailored and optimal strategy for their brand. This includes influencer identification, KPIs setup, authentic and native storytelling, management, contracting and detailed reporting & analytics

Travel Mindset

Travel Mindset

Combining 20+ years of client experience with personal influencer relationships, Travel Mindset understands the delicate balance of the Art & Science behind influencer marketing. Travel Mindset is an award-winning influencer marketing agency that specializes in travel and lifestyle. The firm offers everything from hand-selected influencer recommendations through campaign activations and reporting. They implement big ideas that will enhance the ongoing strategies and are able to support the influencer marketing needs on multiple levels