The events of 2020 were dramatic and unprecedented, to say the least. Regardless, the year left a lasting mark on businesses and the general population alike, redefining everything we once deemed normal. While commoners were impelled into isolation, country-wide lockdowns forced companies to operate remotely—leaving them with a handful of ways to engage and entice consumers. Given that production houses were shut down, traditional content creation or marketing strategies were no longer an option. As such, brands took a rather surprising turn towards social media and influencers to do their marketing bidding. And rightly so as the hours spent on such platforms increased significantly during the time. According to the latest GlobalWebIndex data, 40 percent of the US population were seen spending more time on social media than before the COVID-19 outbreak—following more influencers than ever before.
Though collaborating with influencers during the time of the pandemic seemed like a sketchy idea as many influencers mishandled the situation, things changed for the better in the months that followed. On the equalization in influencer activity, brands jumped onto the social media bandwagon, seeking ways to integrate influencer marketing into their sales programs.
As of 2021, influencer marketing has without a doubt gone mainstream in the B2B and B2C world. These ambassadors act as an end-to-end production house and a platform for effective public outreach. Not to mention, their credibility directly translates to good sales and customer engagement. And analyzing their impact is another aspect worth pondering over. Unlike traditional marketing approaches, brands can easily understand the value an influencer brings by reviewing engagement rates, clicks, and conversions through activities from blogs, site visits, and views/likes on images or videos. Based on what they see, brands can make mid-campaign changes or double down on their investments or abandon it with immediate effect. As influencers typically have highly targeted audiences, marketers from niche industries can focus on their customer base rather than casting a wider net through traditional means. To top it off, influencers can help companies up their digital ante by driving their SEO rankings to new heights.
However, COVID-19 or not, there are several guardrails for brands to consider while partnering with influencers. They need to identify ambassadors who can understand the company’s values and products and communicate the same through appropriate and safe messages while ensuring greater ROI. So finding the right one for your business undoubtedly becomes the top priority.
To help brands and marketers select the most effective influencers for their business-specific needs and navigate this disruptive field, we are glad to present the “Top 10 Influencer Marketing Service Companies - 2021.”