Jason Pampell, Founder and CEO
Hiring influencers for marketing is gradually becoming the go-to option for various brands as it is an effective millennial approach to turn prospects into customers. Many brands are leaning towards this mode of promotion to increase brand awareness, reach new audiences, and boost marketing ROI and bottom line. However, given the increasing number of influencers across platforms such as Facebook, YouTube, Snapchat, and Instagram, identifying the ones that fit your business’s objectives is a task easier said than done. To this end, what marketers and brands need is a reliable influencer marketing expert who can help funnel the right set of social media ambassadors, strategize the marketing process, and send the right brand message to prospects in the most engaging and impactful way.
This leading marketing agency brings right-fit talents and brands together. The company provides full-time marketing solutions, develops content strategies, hand-curates and casts the right-fit talent, and offers cross-channel influencer campaigns. It is the one-stop solution for brands that are trying to gather organic traffic. “The goal is to leverage the latest advances in machine learning and data analytics to accelerate decision making, redefine the way we build marketing campaigns plus workflows, and transform the way brands court and interact with creators.” says Thomas Pepperz, Chief Data Scientist at HireInfluence.
HireInfluence has a unique way of providing a collaborative platform to brands and influencers. To put things into perspective, HiMirror, a loyal customer of HireInfluence, can be considered an example.
For this client, HireInfluence crafted a 2-hour long interactive space for influencers to brunch, learn makeup tips and use HiMirror’s products first-hand. They also invited a celeb makeup artist to give live makeup demonstrations using HiMirror. The makeup artist and micro-influencers spent this whole period sharing engaging posts and stories to their social media platforms through which HiMirror got its intended exposure.
The television channel giant, Nickelodeon, had also partnered with HireInfluence for the campaign of #TMNTxWalmart, to re-launch their Rise of the Teenage Mutant Ninja Turtle merchandise at Walmart. To make the campaign effective, HireInfluence brought four influencers and interior designers to demonstrate room makeovers with the TMNT merchandise. The campaign gathered a significant number of view hours on IGTV and Instagram.
HireInfluence curates the top-tier influencers with specific specializations to align with the brand’s requirements. It maintains a targeted age demographic to fit the campaign and its objective correctly. The company also provides demonstrations for the influencers to give them a real-time experience with the highlighted product. These procedures turn fruitful as the influencers receive an interactive space to showcase their content and authenticity; they also effectively relay the brand’s message, which resonates with the targeted audience. Apart from that, HireInfluence also urges their clients to be value-centric as content like these positively impacts the audience, thereby increasing brand affinity, loyalty, and purchase consideration. “We design experiences, not ads. We partner with our clients to deliver fully-managed, innovative, human-to-human influencer marketing campaigns.” says Jason Pampell, Founder & CEO, HireInfluence.
HireInfluence’s primary objective is to provide a seamless experience and a collaborative platform for brands and influencers by leveraging the latest technological advances and updated trends. The company builds emotional and value-centric connections to drive consumer behavior and helps audiences discover a brand organically. HireInfluence is serving Fortune 1000 clients since 2011; with such a value prop, they have successfully aligned brands with respected voices worldwide. “We are always taking extra steps and approaches to provide maximum value in the marketing experiences we offer. And we will leave no stones unturned until our client’s expectations are met. That’s the promise we strive to stand by,” concludes Callina Patterson, Talent Director at HireInfluence.